Tuesday, November 21, 2006

Tide in the milk aisle

saatchi ny launched a great viral marketing campaign based on the number of people this has reached. I wonder what other retail product comparisons and analogies can be made in a supermarket... how about selling grapes in the wine section? or selling whitening toothpaste next to the coffee?

I'm not sure Tide would like this, but I might pour milk on my laundry the next time i wash my whites.